Purotex: The Natural Way to Keep Your Sleep Fresh and Allergen-Free
At Simply Dreams, our mattresses and pillows are designed for more than just comfort — they’re built for a healthier, more refreshing sleep environment. That’s why our Tencel™ covers are treated with Purotex, an innovative, natural probiotic-based technology that works around the clock to keep your bed cleaner and fresher.
Why Tencel™ + Purotex is a Winning Combination
Tencel™ is a sustainably sourced fibre made from wood pulp. It’s soft, breathable, and naturally gentle on sensitive skin — the perfect base for a healthy sleep surface. When combined with Purotex treatment, it becomes a powerhouse for allergen control and sleep hygiene.
How Purotex Works
Purotex uses microencapsulated natural probiotics that are permanently bonded to the fabric fibres. These capsules remain dormant until activated by friction — such as when you lie down, turn, or adjust your sleeping position.
Once activated:
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Capsules open from movement.
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Probiotics are released onto the fabric surface.
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Probiotics neutralise allergens by consuming and breaking down organic matter such as dust mite allergens.
This process happens gradually, providing continuous, natural protection without the use of harsh chemicals or artificial treatments.
How Purotex Survives Multiple Washes
Unlike surface sprays or coatings, Purotex is infused into the fabric itself. The capsules are securely bonded to the fibres, so even after multiple washes, most of the probiotics remain sealed and ready for activation.
Because the release happens only through daily movement, washing doesn’t immediately “use up” the probiotics — they are still there, waiting to do their job.
Understanding the Lifespan of Purotex
It’s important to note that Purotex probiotics are a finite resource. Think of them like coffee pods in a jar — each night’s movement opens a few capsules, slowly reducing the total supply over the years.
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Activation frequency: Triggered by nightly movement.
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Wash durability: Designed to withstand dozens of washes without losing its core benefits.
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Longevity: Under normal home use, Purotex can remain effective for several years before its allergen-reducing power noticeably tapers off.
By following the care instructions — using gentle cycles, mild detergents, and avoiding high heat — you can help preserve the capsules and extend their lifespan.
Benefits of Purotex-Treated Tencel™ Covers
Whether you’re prone to allergies or simply want a fresher bed, Purotex offers:
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Reduced allergens – Significantly lowers dust mite allergen levels.
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Fresher sleep environment – Minimises odours and keeps fabric feeling fresh.
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Natural and safe – Uses natural probiotics instead of harsh chemicals.
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Long-lasting effect – Continues working for years with proper care.
Combined with Tencel™, they deliver a soft, breathable, and skin-friendly surface, enhancing comfort.
Sleep Fresh, Sleep Well
By choosing a Simply Dreams mattress or pillow with Tencel™ covers treated with Purotex, you’re investing in more than comfort — you’re giving yourself a naturally fresher, cleaner, and healthier sleep environment, night after night.
